Hoppy Peach Cider

Packaging Design
Three beer cans with design applied

Programs Used:

Photoshop
Illustrator

Area:

Branding

Created:

May, 2020

About the project:

That is a personal packaging design project that I created at the social design hour hosted by @ottdesignclub. I have done the cider packaging that represents peachy taste with the feeling of vintage nostalgia and the excitement of the forthcoming fall season.

Behind the scenes

Moodboard with variety of images
Moodboard

The process started with the moodboard that was provided by @ottdesignclub to boost our inspiration.

The moodboard reminded me of the vintage collages, but it feels like there should be a modern twist to the final result.

In the making

Inspired by the vintage nostalgia, I found a royalty free photo on Unsplash as well as a photo of a peach to create a collage-looking design.

A girl sitting near the river, reading a newspaper
Photocollage of a girl, reading a newspaper

The font used in the project is called Base 12 Serif OT and is an Adobe font.

Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
0123456789
Wooden texture illustration

An asset for the background texture was kindly provided by @ottdesignclub alongside with a fictional logo for the brewery, the cans mockups and a mood board for inspiration.

Finally, finals!

Beer can leaning to the leftBeer can standing uprightBeer can leaning to the right